AI Discovery

Your exec team thinks it knows how AI is used in your business. It doesn't.

Most AI audits ask your leadership team how AI is going, then write the answer in a deck. This one goes and looks: an anonymous survey across everyone, interviews, your actual billing and delivery data, and sessions where I watch real people do real work with AI.

You end up knowing where AI actually is in your business, what it is costing you including the part nobody has added up, and the five things worth doing in the next 90 days, in order, with owners.

Book a free 30-minute call Measure your gap free first

The number this whole thing exists to fix

78% of executives believe they have a clear picture of AI usage inside their organisation. The figure employee surveys actually support is closer to 23%. Roughly half of workers use AI in ways their employer has not approved, and about a third have put confidential company data into a public AI tool.

That gap is expensive, because everything downstream rests on it. Budget, training, hiring plans, the answer you give the board, the tools you renew. All decided on a picture that is too optimistic in some places and too pessimistic in others, and nobody knows which is which.

Meanwhile MIT looked at 300 public deployments and found 95% of enterprise AI pilots delivered no measurable P&L impact. Not because the models were bad: because the tools did not learn, integrate, or match how people actually work. And the 2025 DORA report found AI adoption raising delivery throughput and instability together. AI is an amplifier. Point it at a broken system and you get broken faster.

Five planes, one report

Each one scores 0 to 100 and lands on the same five-level ladder, so the language carries straight into the work that follows.

Leadership

Is AI changing how your leadership team decides, or only how it drafts? Covers where AI touches real decisions, whether your execs can judge AI-assisted work from their own teams, and how much of what the business knows still lives in one person's head.

Engineering

Is AI making your team faster, or faster at producing rework? Licences bought against daily active use, change failure rate and time to restore before and after adoption, review and provenance standards for AI-written code, and whether the platform underneath is good enough for AI to amplify.

Business

Which functions have quietly gone AI-native and which have not. A function-by-function heatmap, the shadow AI register, and the pockets of excellence nobody knows about: in most companies somebody has built something genuinely good in a personal account and nobody else can use it.

Foundations

What is in the way, and what is being wasted. Every licence and seat mapped to actual usage, whether there is a knowledge store your AI can reach, whether the policy survives a customer security questionnaire, and a regulatory read sized to your business rather than to a compliance programme you do not need.

Product (optional)

Does the AI story in your deck survive a technical diligence conversation? Where AI sits in the product, cost per transaction, model dependency, whether you would know if a model change broke something, and whether the narrative overclaims. Included in the Deep Dive, £1,500 as an add-on.

The ladder

Dabbling, Assisted, Installed, Compounding, Native. It is deliberately hard to climb: "Installed" means somebody other than the person who built a workflow can run it, and most companies cannot honestly claim that. Expect to score lower than you would like. That is the normal result.

Evidence, not a questionnaire

Five sources. The mix is what makes the findings defensible when somebody in the room disagrees with them.

Anonymous survey, everyone, ten minutes

Including your exec team, who answer first, on behalf of the typical employee. Both numbers go in the report side by side. It is the most uncomfortable page in the document and the most useful.

Six to twelve interviews

CEO, each exec, the engineering lead, and individual contributors from different functions, including one the survey shows as low adoption. Fixed question spines, so answers are comparable.

Telemetry and billing

Seat utilisation against licences paid, AI spend across the business including the subscriptions on personal cards, your SSO app list, and delivery metrics before and after adoption.

Artefact review

Your AI policy if one exists, vendor terms for the tools actually in use, engineering standards, and the last two board decks, to see how AI is described upward against what is happening.

Observed work sessions

The part nobody else does. Three to five people, 30 minutes each, doing a real task they were going to do anyway. What people say they do and what they do are different things, and the difference is usually the whole engagement.

Every score in the report cites at least one source that is not the survey. Where the evidence is not there, the report says the criterion was not evidenced rather than guessing. That rule is the difference between a diagnostic and a deck.

What you actually get

Ten outputs, one session, and a promise to come back in 90 days.

  • The report. 25 to 35 pages. Scores per plane, the evidence behind each, and a verdict in plain English on page one.
  • The adoption heatmap. Function by function, level 1 to 5.
  • The shadow AI register. Every tool actually in use, what data touches it, and a keep, consolidate or stop call on each.
  • The spend and waste line. Licences paid against licences used, with an annualised number for what stops on Monday.
  • The opportunity backlog. 15 to 25 use cases scored on value, effort and risk. The top five written as one-page pilot charters with owners, success measures and kill criteria.
  • The 90-day plan. 30 / 60 / 90, named owners, five to eight items. Not a 24-month roadmap nobody starts.
  • An AI policy starter. One page of acceptable use, data handling and escalation, plus a model register, sized to your business.
  • Engineering AI standards. Review expectations, provenance, test requirements, and what never goes near a model.
  • Role archetypes. The two or three AI colleagues to define next, ready to hand to whoever builds them.
  • The readout. 90 minutes with your exec team, plus a board-ready one-pager.

Plus a section called "What I would not do": the subscriptions to cancel, the pilots to stop, the tools not to buy, and where AI is the wrong answer. It is the section that gets the report forwarded, and it is what makes the recommendations in the rest of it credible.

Three tiers, fixed fee

Priced against a working CTO's day rate, not a consultancy partner's chargeout. Fees credit against whatever you do next.

Entry

AI Pulse

£1,750
1 week · up to 25 people

Anonymous survey, three interviews, a 12-page read and a 60-minute readout. Leadership, engineering and business planes. Enough to know whether the full thing is worth doing.

Credited in full against either tier below within 60 days.

Most popular
Flagship

AI Discovery Report

£7,500
3 weeks · up to 80 people

All four core planes. The full deliverable set, the exec readout, and a 90-day install plan with named owners. This is the one most companies want.

50% credited against a Sprint, a Tech Audit or your first retainer month.

Full

+ Engineering Deep Dive

£15,000
4–5 weeks · board session

Adds delivery telemetry analysis, AI code guardrails, the product-AI plane, a governance pack, board meeting attendance, and a free re-score at 90 days.

50% credited, same terms. Above 80 people, priced by the day.

Add-ons

  • Product-AI plane on the Report tier: £1,500
  • Re-score at 90 days, free on the Deep Dive: £1,500
  • Investor-facing AI narrative annex, for a live raise: £1,500 (see the raise page)
  • Discovery Report plus the 30-Day Tech Audit (£4,000 alone), bought together: £10,000

Where the report points you

Every plane has a remedy that already exists and already has a price. The report says which, and it says plainly where you can do it yourselves.

Leadership gap points at fluency: the AI Fluency course exists to close exactly that.

Business gap points at installation: the AI Brain Starter or Sprint, which starts on day one rather than week two because the backlog is already written in its format.

Engineering gap points at the 30-Day Tech Audit or an ongoing fractional retainer, depending on whether the problem is the platform or the leadership of it.

Foundations gap points at the policy and the context store, which is usually the cheapest work in the whole plan and almost never the work people expect.

Product gap points at raise readiness, if the AI story in your deck has to hold up under diligence this year.

Not every gap needs me. The 90-day plan says which items you can do yourselves in an afternoon, because a plan that recommends buying something at every step is not a plan, it is a quote.

Try the small version free

The AI Reality Gap check is ten of the same statements. You answer as you believe your team would, they answer anonymously, and you see the gap. It costs nothing, takes about eight minutes each, and it will tell you fairly quickly whether the full report is worth your money.

Measure your gap

Common questions

What is an AI discovery report?

A structured diagnostic of how AI is actually being used across a company, rather than how its leadership believes it is being used. This one covers five planes: the executive team, the engineering team, the rest of the business, the foundations underneath (spend, context, policy, shadow AI), and optionally AI in the product itself. It ends in scores with the evidence behind them, a prioritised opportunity backlog, and a 90-day plan with named owners.

How is this different from an AI readiness assessment?

Most AI readiness assessments ask the leadership team how AI is going and write the answer in a deck. This one collects evidence: an anonymous survey across everyone, six to twelve interviews, tool billing and seat-utilisation data, engineering delivery telemetry, and observed work sessions where I watch real people do real tasks with AI. Every score in the report cites at least one source that is not the survey.

How much does an AI discovery report cost?

Three fixed fees. The AI Pulse is £1,750 for one week and up to 25 people. The AI Discovery Report is £7,500 for three weeks and up to 80 people. Adding the Engineering Deep Dive takes it to £15,000 over four to five weeks. Fees are credited against follow-on work: the Pulse in full, the larger tiers at 50%.

How long does it take?

One week for the Pulse, three weeks for the Report, four to five weeks with the Engineering Deep Dive. Your team gives up about ten minutes each for the survey, plus 45 minutes for anyone interviewed and 30 minutes for anyone in an observed session.

Is the staff survey anonymous?

Yes, and the rules are agreed in writing with the CEO before it goes out. No cut of the data is reported where fewer than 5 people responded, nothing anyone types is quoted verbatim without their permission, and no finding is ever attributed to an individual. That holds even when the person paying asks me directly who said what.

What if the report says AI is going badly here?

Then that is what the report says. This is worth settling before the invoice rather than after the draft: the report follows the evidence, and a diagnostic that can only return good news is not a diagnostic. In practice most companies score lower than they expect, and saying so plainly with evidence behind it is the part that is worth the fee.

Find out what is actually happening

Thirty minutes, no deck. Tell me the size of the company and what prompted the question, and I will tell you which tier fits, or that you already know enough to act and do not need one.

Book a 30-minute Call Measure your gap first

Engagements are remote-first. On-site works too where it genuinely helps, particularly for the observed sessions.