You lead a team that uses AI
Your engineers or ops people are already using Claude, ChatGPT, Cursor, or n8n. You sign off the work but you can't honestly evaluate it. You want to fix that without becoming an engineer.
Four weeks. You leave able to evaluate AI work, price it, and make the build-vs-buy call without becoming an engineer. Concepts you keep, tools we cover live so nothing you learn is out of date the week after.
Built for one specific kind of founder. If that's you, the rest of the page will feel obvious.
Your engineers or ops people are already using Claude, ChatGPT, Cursor, or n8n. You sign off the work but you can't honestly evaluate it. You want to fix that without becoming an engineer.
You've read the LinkedIn posts and watched the demo videos. You can run a prompt. What you're missing is the mental model, the vocabulary, and the questions that separate real AI work from theatre.
You're tired of nodding through technical conversations or stalling decisions because you can't tell if a build is two days or two months. You want to move at the pace the business needs.
Small cohort. Real deliverables from your team as the material. One human you can actually ask.
Mental model, then judgement, then leadership behaviour, then a decision you actually have to make.
Waitlist members get first refusal and the pilot price.
If you go on to the Build Your Own Brain course or an AI Brain Sprint within 30 days of finishing, your £495 course fee is credited against it. The course pays for itself if you upgrade.
Name and email gets you on the list. No spam, no sales sequences with seven follow-ups. When the cohort opens, you'll hear from me directly.
Check your inbox for a confirmation. When the first cohort opens, you'll hear from me directly.
Build Your Own Brain installs a working AI system on your business over six weeks: baseline, voice, workflows, archetypes, handover, in a repo you own. This is the lighter product. Four weeks of judgement training: what AI is actually good at, how to tell if the output is any good, what to ask your team in reviews, and how to make build-vs-buy calls. No repo, no install, no engineering.
No. You will not be writing code. You will learn the concepts, vocabulary, and decision frameworks you need to lead a team that uses AI well.
Because the pace of change in this space means anything I record about specific tools ages fast. So the concepts and frameworks you keep are written down once, evergreen. Anything tool-specific — which product to use for what, what changed this month, what to watch — lives in the weekly live call, where it can stay current.
Calls run on UK time (GMT/BST), scheduled to be workable from Europe, the UK, and the East Coast of the US. Exact times are confirmed with the cohort before kick-off. Every live call is recorded for anyone who can't make it.
Every live call is recorded and posted within 24 hours. You can submit questions in advance if you know you'll miss one, and I'll answer them on the call so the recording is useful to you.
Yes. If you complete the first week and decide it's not for you, email me before the second live call and I'll refund you in full. After that point the content is already in your hands, so refunds are at my discretion.